Velacur by Sonic Incytes Logo

The Velacur product family logo system was redesigned to modernize the existing brand while maintaining strong recognition. The project included refining the liver icon, updating the typography, and creating a consistent visual identity across multiple product variations, including Velacur, Velacur ONE, Velacur ONE Plus, and Velacur Classic.

The existing logo required updates to better reflect the evolution of the Velacur product line while preserving established brand equity. The redesign needed to remain familiar to existing customers while providing a flexible identity system that could accommodate multiple products under a unified visual language.

I refined the existing logo by enhancing the liver icon with additional detail, introducing an outline to improve definition, and updating the typography for improved readability and consistency. The redesign established a cohesive family of logos that could be applied consistently across digital marketing, print collateral, presentations, product documentation, and trade show materials.

The updated logo system provides a cleaner, more contemporary identity while maintaining continuity with the original brand. The standardized family of product logos ensures consistent branding across marketing materials and supports future product expansion with a unified visual system.