Project Overview
The Summit Medical Sciences tri-fold brochure was designed to introduce one of Summit Clinical Research’s specialized service lines through a professional, easy-to-navigate marketing piece. Built around Summit’s established visual identity, the brochure communicates the team’s expertise, service offerings, and value proposition while maintaining consistency with the organization’s broader marketing materials.
Challenge
Summit’s Medical Sciences team needed a dedicated marketing piece that clearly differentiated its services while remaining visually aligned with the corporate brand. The brochure needed to present complex scientific capabilities in a format that was easy to understand, support conversations at conferences and client meetings, and reinforce Summit’s reputation for clinical research excellence.
Solution
I designed a six-panel brochure that balances technical information with strong visual hierarchy and clean layouts. By incorporating Summit’s established typography, color palette, and graphic style, the piece feels like a natural extension of the corporate brand while giving the Medical Sciences service line its own distinct presence. Strategic use of photography, iconography, and structured content sections guides readers through the team’s approach, capabilities, and specialized services.
Results
The finished brochure provided the Medical Sciences team with a polished marketing piece that clearly communicates its expertise and supports business development efforts. By extending Summit’s existing brand standards into a dedicated service-line brochure, the piece strengthened brand consistency while giving the team a professional asset for conferences, client meetings, and recruitment initiatives.
My Role
- Planned the brochure layout and information architecture.
- Designed the piece using Summit Clinical Research’s established brand guidelines.
- Organized technical content into a clear, easy-to-read format.
- Selected and integrated photography, iconography, and supporting graphics.
- Prepared production-ready artwork for professional printing.
Tools
- Adobe InDesign
- Adobe Illustrator
- Adobe Photoshop
- Print Design
- Editorial Layout
- Typography
- Marketing Collateral