Project Overview
During my time with Summit Clinical Research and my work with Sonic Incytes, I managed social media content across LinkedIn, Facebook, and Instagram. My responsibilities extended beyond graphic design to include developing content ideas, writing post copy, creating supporting visuals, and publishing content that supported corporate communications, conferences, recruitment, product marketing, education, and brand awareness.
Challenge
Clinical research and medical technology often involve complex information that does not naturally translate into social media content. The challenge was identifying relevant topics, determining the right message for each audience, and presenting technical or corporate information in a concise and engaging format while maintaining an appropriate voice and consistent brand presence across multiple platforms.
Solution
I managed the content process from concept through publication, developing post topics, writing copy, designing graphics, and adapting content for LinkedIn, Facebook, and Instagram. Visual approaches varied depending on the subject and included photography, typography, product imagery, educational graphics, conference promotions, and branded campaign elements. This allowed the content to remain varied and engaging while maintaining a recognizable connection to each organization’s visual identity.
Results
The work established a consistent social media presence that supported a wide range of marketing and communication objectives. Social channels provided an ongoing platform for promoting industry conferences, sharing company news, supporting recruitment, highlighting products and research, and communicating educational content to healthcare professionals and other audiences.
My Role
- Managed social media content for LinkedIn, Facebook, and Instagram.
- Developed content ideas and campaign concepts.
- Wrote and edited social media copy.
- Designed graphics and supporting visual assets.
- Scheduled and published social media content.
- Adapted messaging and creative for different platforms and audiences.
- Supported conferences, recruitment, product marketing, educational initiatives, and corporate communications.
- Maintained consistent brand voice and visual standards across social channels.
Tools
- Adobe Photoshop
- Adobe Illustrator
- Adobe InDesign
- Graphic Design
- Copywriting
- Content Development
- Social Media Management