Project Overview
The Powered by Summit logo was created as a branded endorsement badge for Summit Clinical Research’s network of research sites. Designed for both digital and print applications, the mark gives participating sites a recognizable way to showcase their partnership with Summit while extending the organization’s visual identity beyond its corporate logo.
Challenge
The project required a visual identity that could represent the Powered by Summit initiative without competing with the Summit Clinical Research brand. It needed to feel immediately familiar to existing partners, scale across a variety of applications, and remain effective on everything from website badges to promotional merchandise.
Solution
Rather than creating an entirely separate identity, I built the design around key elements of Summit’s existing brand. The lightning bolt incorporates the mountain silhouette from the corporate logo through negative space, while the typography and color palette remain consistent with Summit’s established identity. The circular badge format provides flexibility for use across websites, stickers, coasters, apparel, and other branded materials.
Results
The Powered by Summit badge became a recognizable extension of the Summit brand, helping reinforce the organization’s relationship with its network of research sites. Its versatility allowed the mark to be used consistently across digital platforms and promotional merchandise, strengthening brand recognition while giving participating sites a visual symbol of their affiliation.
My Role
- Developed the creative concept and visual direction.
- Designed a branded endorsement badge for the Powered by Summit initiative.
- Incorporated the Summit mountain silhouette into a distinctive new mark.
- Applied the corporate typography and color palette to maintain brand consistency.
- Prepared production-ready artwork for digital and print applications.
Tools
- Adobe Illustrator
- Adobe Photoshop
- Brand Identity Design
- Logo Design
- Typography
- Vector Illustration