Project Overview
Logo concept developed for a pharmaceutical clinical study. The goal was to create a distinctive study identity while working within an established corporate visual system.
Challenge
The study needed its own recognizable identity while remaining visually connected to the parent company’s existing brand. The logo also needed to feel appropriate for a clinical research environment while giving the study a distinct visual presence.
Solution
I began with hand-drawn sketches exploring different interpretations of the HORIZON name and its themes of progress, discovery, and looking ahead. Selected ideas were developed digitally, with multiple approaches to the symbol, typography, color, and integration of the study name.
The final concepts focused on a clean, contemporary visual direction that could stand on its own while remaining compatible with the established corporate brand.
Results
The concepts were presented as part of the study’s identity exploration but were ultimately not implemented.
My Role
- Logo Design
- Concept Development
- Sketching
- Typography
- Visual Exploration
Tools
- Adobe Illustrator
- Brand Identity Design
- Logo Design
- Vector Illustration