Project Overview
As part of Galensina Pharma Services’ brand launch, I designed a six-panel tri-fold brochure that introduced the company’s services, therapeutic expertise, and value proposition. The brochure was developed alongside the company’s new logo and website, creating a consistent visual identity across both print and digital marketing materials.
Challenge
Galensina needed a polished marketing piece for its debut at a major industry conference, where the brochure would serve as a primary sales and informational tool. In addition to designing the company’s logo and website, I was responsible for creating a professionally printed tri-fold brochure that clearly communicated a wide range of clinical research services. All three deliverables had to be designed, approved, printed, and ready within one month.
Solution
I designed a clean, modern brochure that emphasizes readability, visual hierarchy, and brand consistency. Graphic elements derived from the logo, consistent typography, healthcare imagery, and well-defined content sections create a cohesive presentation of the company’s capabilities while making complex information easy to scan during conversations at conferences and client meetings.
Results
The logo, website, and brochure were delivered on schedule, allowing Galensina Pharma Services to launch with a cohesive and professional brand presence at its first industry conference. The tri-fold became a key marketing asset for introducing the company, supporting business development conversations, and reinforcing the newly established brand across print and digital channels.
My Role
- Managed the brochure design as part of a one-month brand launch.
- Planned the information architecture and panel layout.
- Designed the brochure using the newly established Galensina visual identity.
- Created custom graphics derived from the logo to reinforce brand consistency.
- Selected and integrated photography, iconography, and typography.
- Prepared press-ready artwork, coordinated with the printer, and ensured on-time delivery for the conference.
Tools
- Adobe InDesign
- Adobe Illustrator
- Adobe Photoshop
- Print Design
- Editorial Layout
- Typography
- Brand Identity
- Marketing Collateral