Sonic Incytes Resource Library Web Page

The Sonic Incytes Resource Library was redesigned to create a centralized destination for clinical, scientific, and marketing materials. The project focused on improving content organization, simplifying navigation, and integrating HubSpot-powered gated downloads to support both the user experience and lead generation.

As the number of downloadable resources continued to grow, the existing library became increasingly difficult to navigate and manage. Visitors needed a faster way to locate relevant publications, clinical brochures, user guides, and scientific posters, while the marketing team required a scalable system for capturing leads and managing downloadable content.

I redesigned the Resource Library using WordPress and the Salient theme, organizing assets into clear content categories and creating a streamlined browsing experience. I implemented HubSpot-integrated download forms, standardized page layouts, optimized content for search engines, and developed a scalable structure that simplifies the addition of future resources while maintaining a consistent user experience.

The redesigned Resource Library provides a cleaner, more intuitive experience for healthcare professionals while supporting Sonic Incytes’ marketing objectives. The new structure improves content discovery, centralizes more than 30 downloadable resources, and integrates lead capture through HubSpot to help convert visitors into qualified prospects.