Project Overview
The Summit Clinical Research website represents the second complete website redesign I led during my five-year tenure with the organization. After replacing a basic one-page GoDaddy website with a modern WordPress site early in my career at Summit, I later led a second redesign that refreshed the user experience, expanded the site’s capabilities, and created a scalable platform to support the organization’s continued growth.
Challenge
As Summit’s services, therapeutic expertise, and global reach expanded, the website needed to better serve a diverse audience that included patients, sponsors, physicians, and research partners. The redesign focused on improving navigation, strengthening calls to action, reorganizing content, and creating a flexible website that could accommodate new service offerings, educational resources, and ongoing updates without becoming difficult to manage.
Solution
I designed and developed a fully responsive WordPress website using the Salient theme, creating a modern user experience built around intuitive navigation, engaging visuals, and strategic conversion points. The redesign included expanded service pages, therapeutic area content, physician and patient resources, news and careers sections, and a flexible content architecture that simplified ongoing updates while supporting SEO best practices. Throughout the project, I collaborated with internal stakeholders to refine content, improve usability, and align the website with Summit’s evolving business objectives.
Results
Over five years, Summit’s digital presence evolved from a simple one-page website into a comprehensive marketing platform supporting an international clinical research organization. The website became the central hub for patient recruitment, physician outreach, sponsor communications, educational resources, and career opportunities. By leading both redesigns and managing the site’s ongoing evolution, I established a scalable digital platform that continues to support the organization’s marketing and communication efforts.
My Role
- Led two complete website redesigns over a five-year period.
- Planned the website architecture and user experience.
- Designed responsive page layouts and user interfaces.
- Developed and maintained the WordPress website using the Salient theme.
- Created graphics, landing pages, and marketing assets for digital campaigns.
- Optimized content structure and metadata using Yoast SEO.
- Collaborated with leadership and internal teams to support evolving business objectives.
- Managed ongoing website updates, enhancements, and content publishing.
Tools
- WordPress
- Salient Theme
- Adobe Photoshop
- Adobe Illustrator
- Adobe InDesign
- Adobe XD
- Yoast SEO
- HTML/CSS
- Google Analytics